About Nicole Rimér

Nicole has a profound design experience and went to design school at S: t Martins College of art and design in London and also on the fashion- and design school LISAA in Paris, France. Even before graduation, Nicole was offered to do design work for, among others, Houdini, Mehler Adventures and Rocky Mountain. Eventually she was offered an employment at Peak performance and designed their 2005 gym-collection. That same year she was head hunted to S.O.S sportswear as a designer and collection coordinator. At S.O.S she came to design women’s ski clothes and their kid’s collection.

Nicole developed her interest in sowing and designing at an early age. As a sex year old she learned how to sew, and in high school she made alternated jeans and specially designed fleece sweaters for her classmates. Nicole has always been interested in sports and outdoor activities in general. She’s been active in all sorts of sports, ranging from football, cross country skiing and biking to alpine skiing and climbing. When she was pregnant with her second child, she started thinking about starting her own company and brand. Considering her background, it was obvious that the clothes would be sports oriented. It was equally obvious that the company wouldn’t profit by the abuse of people or nature. The production had to be organic and ethic and the people involved had to receive a decent salary.